Frutos Secos Medina, after the acquisition by Eguía Food Factory in 2023, we are in continuous transformation. This change of direction is materialized in a comprehensive renewal of the brand, with a new logo, design and materials that reflect the evolution of the company and the commitment to sustainability.
A return to the origins with a modern twist
The new logo evokes the company’s beginnings in 1960, when the food world was more artisanal. However, this design has been reinterpreted with a more open and closer approach to the consumer, reflecting the brand’s evolution towards a more modern and dynamic future.
In terms of design, our Frutos Secos Medina color palette remains true to its roots, using blue tones for the Unsalted Roasted range, greens for the Raw range and reds for the fried and blends. However, these colors have been revitalized with a fresher and more modern aesthetic, bringing a touch of modernity to the brand image.
The same quality and flavor, in a new packaging
Frutos Secos Medina continues to offer the same quality and flavor that has always characterized its products, but now they are presented in renewed packaging, made with more sustainable and recyclable materials. We are investing in the improvement of its flexible film complexes, with the aim of reducing the use of plastic and complying with recyclability regulations.
These packages, which will start to see the light of day by the end of September, stand out for being 100% recyclable, all packages will be 100% recyclable, contributing to the protection of the environment; versatile formats, available in a wide variety of formats, from 30 grams to 5 kg, in pillow and doypack formats; gluten-free, the rolls will carry the label, thus guaranteeing food safety for people with celiac disease; and modern typography, the new typography used on the packages brings a touch of modernity and sophistication to the brand’s image.
A commitment to the future
With this renewal, Frutos Secos Medina reaffirms our commitment to quality, innovation and sustainability. We will continue working to offer our consumers healthy and delicious products, made with the highest standards of quality and respect for the environment.
